PDF Ebook Coupon Crazy: The Science, the Savings, and the Stories Behind America's Extreme Obsession, by Mary Potter Kenyon
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Coupon Crazy: The Science, the Savings, and the Stories Behind America's Extreme Obsession, by Mary Potter Kenyon
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Coupon Crazy examines the phenomena of avid coupon use and the socio-cultural and socioeconomic factors that construct it. By delving into the history of couponing, refunding, the science of shopping, and the dark underbelly of a coupon world the average American doesn’t even know existed, author Mary Potter Kenyon manages to both fascinate and educate the reader. Readers will meet today’s “Coupon Queens” (and Kings) and learn about an era when trash really was cash. Not just an observer of this ethnographic research, Mary lived it for over 30 years.
- Sales Rank: #1682482 in eBooks
- Published on: 2013-06-18
- Released on: 2013-06-18
- Format: Kindle eBook
Review
"The saving money phenomenon is one of the most powerful consumer trends we have ever seen. Coupon Crazy goes beyond the headlines and television shows to unearth what this trend is all about, who it effects and why and underscores why it is here to stay. Every marketer, retailer and consumer needs to read this book; it offers the lessons to succeed both professionally and personally."
Phil Lempert, Editor, Columnist & CEO, Supermarket Guru
"Coupon Crazy is a must read for any retailer or marketer in today's compulsively frugal world. Mary Potter Kenyon knows her subject cold and her compelling book will not only help your business get coupon savvy, her tips will save you a bundle in your personal life. A coupon manifesto that comes with its own built in bonus!"
Mary Lou Quinlan, Founder, Just Ask a Woman, author of What She's Not Telling You and The God Box
"Overall, this was an enjoyable read and without a doubt, my favorite aspect of the entire book was the candid tone Kenyon takes in sharing her story and others. As someone that both uses coupons and teaches couponing practices, I found the book triggering self-reflection at many points: Do I purchase products just because they are on sale? Do I devalue products I ve gotten for free? Do I allow coupons to inform my purchases or the other way around? If you are a couponer, it's quite possible you'll find yourself reflecting on your own shopping habits as you read this book, too."
Angela Russell, The Coupon Project
--Endorsements About the Author
Mary graduated from the University of Northern Iowa with a BA in Psychology. She lives in Manchester, Iowa, with three of her eight children. Mary currently writes a weekly couponing column for the Dubuque Telegraph Herald, where she is touted as the Tri-State Area's Coupon Queen. She holds couponing and writing workshops for NICC and Hawkeye, area community colleges, writing workshops at the River Lights bookstore in Dubuque and does public speaking for women's groups, libraries and writing conferences. In addition to her career as a couponer, Mary has worked as a freelance writer for 20 years and has had over 300 articles and essays about parenting, saving money, and homeschooling published in newspapers and magazines such as Home Education, The Sun, Backwoods Home, Back Home, The Writer, Woman's World and the online magazine LiteraryMama.com. Her essays have been featured in seventeen anthologies, including five Chicken Soup books. An essay of hers was featured in the January/February issue of Poet & Writers magazine.
Most helpful customer reviews
7 of 7 people found the following review helpful.
A Must Read Book
By CB
Every household that wants to save on the grocery bill should have a copy. This book is made for the "kindergarten" couponer through the "college graduate" couponer. The basic fundamentals of couponing are explained so well. Mary also stresses that honesty and discretion must always be used. I really appreciated that. I am sure that everybody will learn something new from Coupon Crazy. I would rate this 5 plus.
2 of 2 people found the following review helpful.
A Must Read For A True Couponer
By PEGGY C
I have been couponing for about 45 or so years. I had never gotten into the science of couponing and this book did a great job filling me in . If you are buying this book to just find out how to save better this isn't the book for you . You must read the entire title of the book beyond "Coupon Crazy". The Science,The Savings and the Stories behind America's Extreme Obsession.
Once you read the entire title, then you know what type of book and you will get your fill of all the information you might have wanted to know about when coupons first came out what happened to the green/blue chip stamp and more.
Great book and would recommend it to every who remembers the "Blue Light Special".
4 of 4 people found the following review helpful.
A Must Read For Shoppers!
By Beth Knoedler
Whether you are into coupons or just a savvy shopper, this is a must read! Talks about why we shop the way we do and has stories and hints of saving with coupons.
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