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Brainwashed: Challenging the Myth of Black Inferiority, by Tom Burrell
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“Black people are not dark-skinned white people,” says advertising visionary Tom Burrell. In fact, they are a lot more. They are survivors of the Middle Passage and centuries of humiliation and deprivation, who have excelled against the odds, constantly making a way out of “no way!” At this point in history, the idea of black inferiority should have had a “Going-Out-of-Business Sale.” After all, Barack Obama has reached the Promised Land.
Yet, as Brainwashed: Erasing the Myth of Black Inferiority testifies, too much of black America is still wandering in the wilderness. In this powerful examination of “the greatest propaganda campaign of all time”—the masterful marketing of black inferiority—Burrell poses 10 provocative questions that will make black people look in the mirror and ask why, nearly 150 years after the Emancipation Proclamation, so many blacks still think like slaves.
Brainwashed is not a reprimand; it is a call to deprogram ourselves of self-defeating attitudes and actions. Racism is not the issue; how we respond to racism is the issue. We must undo negative brainwashing and claim a new state of race-based self-esteem and self-actualization. Provocative and powerful, Brainwashed dares to expose the wounds so that we, at last, can heal.
- Sales Rank: #171006 in eBooks
- Published on: 2010-02-01
- Released on: 2013-01-01
- Format: Kindle eBook
About the Author
Marketing communications pioneer Tom Burrell is a recognized leader and change-agent credited with revolutionizing the use of positive and realistic images of African Americans in television advertising. His award-winning work acknowledged the purchasing power of the African American community and literally changed the face of American advertising. Burrell is the founder of The Resolution Project, a nonprofit organization dedicated to self-healing and self-actualization. In 2004, he was inducted into the Advertising Hall of Fame. A South side native, Burrell lives with his wife, Madeleine, in Chicago.
Most helpful customer reviews
301 of 308 people found the following review helpful.
A Book that changes how you see things
By Victoria Anton-brown
After reading Brainwashed: Challenging the Myth of Black Inferiority, I have but one regret; It has challenged my role as a passive observer. It's now hard to laugh at black comedians and rappers who carelessly use the N-word or endorse sexual promiscuity and violence. I can no longer dismiss the impact of black films or TV shows that exaggerate black pathologies and buffoonery. With disturbing clarity, the author draws connections between what's deemed "black entertainment" today and what was yesteryear's promotion of vile, demeaning, violent and debased black stereotypes. From "Relationship Wrecks" to "Neo-Coons" and every chapter in between, Burrell details a masterful 18th Century propaganda campaign that has effectively imbedded the notion of black inferiority and white superiority in society. With concentrated focus, the author shows how blacks, as well as whites, have been unconsciously conditioned to expect black inadequacies. Not satisfied with simply identifying this insidious campaign, the author, a former advertising executive, compassionately details a "New Media" strategy aimed at reclaiming black minds and communities. There have been many authors (Norman Coombs, E. Franklin Frazier, bell hooks) who have explored the psychological damage wrought by slavery and oppression. Burrell's approach from an advertising/marketing perspective, however, offers valuable perspective in an increasingly media-driven and dominated society.
131 of 137 people found the following review helpful.
"Post-racial" America? - Here's why not.
By Van A. Vaughn
Once I began to read Brainwashed by Tom Burrell it was difficult to put down. His explanation of how the purposeful destruction of slave families 150+ years ago has evolved into a self-perpetuating cycle that, if left unchecked, insures continued enslavement for years to come, is powerful. Burrell convincingly rebuts arguments that say the Black family was restored during reconstruction and that its decay is of more recent origin. Brainwashed invites the reader to check your guilt, leave your defenses at the door, and allow yourself to consider that we can all make choices to both be free and set each others free. As a professor of multicultural counseling at a Midwestern university, I added the book to my recommended reading list before I was halfway through reading it. I have also ordered a copy for the school library. This is a must read for those who long for a truly "post-racial" America.
99 of 106 people found the following review helpful.
Emotional Freedom for Black People!
By Enola Aird
I have purchased multiple copies of Brainwashed to share with my family and friends, and I intend to buy many more. This is a must-read book for Black people--and everybody else. There is a growing grassroots movement for emotional healing and renewal for Black people in this country and around the world. As part of the Community Healing Network, a group working for emotional freedom for Black people, I can report that Brainwashed is already at the top of our list of recommended readings. It is an important addition to the body of work describing the historical roots of so much of the pain we see and feel in Black communities today. Touching on nearly every area of Black life--from our physical and mental health to the health of our interpersonal, family, and community relationships, and more--Burrell shows how each has been undermined by the myth of Black inferiority. Along the way, he shares insights that can help us help ourselves. Brainwashed shows how the myth of Black inferiority has been skillfully marketed throughout American history and proposes a bold and creative campaign of reverse marketing to help change how we see ourselves and how the world sees us. What makes this book so important, from my point of view, is Burrell's focus on action through his Resolution Project, which is designed to use the media to replace the toxic messages that are part and parcel of the myth with new and positive images of Black people. Tom Burrell has made an indispensable contribution with the gift of an excellent resource for movement-building--and with his commitment, as a marketing expert, to use marketing to change the image of Black people.
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